Khas connects Punjabi and South Asian artists with culturally aligned brands — building long-term ambassadorships, not one-off posts.
Khas is a boutique brand partnership agency built on one truth: the Punjabi diaspora is one of the most engaged, high-spending, and underserved audiences in Western markets.
We represent Punjabi and South Asian artists and connect them with brands who want authentic access to this community. Not generic influencer posts — real, long-term ambassadorships that build genuine trust between brand and audience.
No other agency is doing this. That is our lane.
We represent Punjabi and South Asian artists for brand partnerships — negotiating deals, managing campaigns, and protecting your interests at every stage.
We connect brands with artists whose audiences match their target market. Sponsored content, long-term ambassadorships, and full campaign management.
From brief to performance report — we handle the entire campaign lifecycle so brands get results and artists get paid on time, every time.
We do not just understand this audience — we are part of it. No other Western agency has authentic access to the Punjabi music community and the diaspora that follows it.
We build long-term partnerships that feel natural and last. Not one-off posts that disappear in 24 hours. Real relationships between talent and brand that audiences trust.
The Punjabi diaspora in the US, Canada, and the UK is 35 million strong, has significant disposable income, and acts on trusted recommendations. We connect brands with that audience directly.
From pitch to performance report, we manage everything. Brands get results. Artists get paid. No loose ends, no surprises.